Your tech company's
business development in Europe or the us – From Go to Market Strategy to Sales Support
Leverage my local European expertise infused with my Silicon Valley mindset.
award-winning client success manager
ex-sap
native german cosmopolitan
10+years of experience
M.A. Intercultural communication
In today’s global economy, the question for IT companies isn’t IF they should expand to Europe or the US, but HOW to do it successfully from day one.
Countries like Germany, the US or the UK are highly multicultural—having a native speaker on the ground is no longer enough to drive effective sales. With my M.A. in intercultural communication and extensive experience in global business development within the IT industry, I offer the extra benefit of bridging both cultural and business peculiarities seamlessly. This combination empowers me to act as as your single point of contact for strategic growth—driving customer acquisition and navigating the complexities of each market to help secure your success in a competitive landscape.
AS An it COMPANY, Do you find it challenging to
Drive Sales and
Business Development Abroad?
...compete effectively with local brands in foreign markets?
...identify reliable local partners in Europe or the US?
...actively drive sales and secure customers in Europe or the US?
...secure the right distributors in Europe or the US?
...identify which international markets are most viable for your business?
...maximize your impact at local industry fairs in Europe or the US?
Driving Business Development Success with Targeted Sales Support and Lead Generation
I provide a unique blend of strategic business development and hands-on support for IT companies expanding to Europe or the US. From crafting tailored market entry strategies to actively engaging in sales activities, my approach helps position your business for success in the European or the US market.
In addition to strategy, I collaborate with your team on practical tasks like identifying and connecting with the right local partners, providing direct sales support and managing key client relationships. This hands-on involvement is designed to help drive real results and support sustained growth.
I also offer comprehensive support for industry fairs, from organizing your stand to engaging potential clients and managing follow-ups, giving you the tools to turn event participation into valuable business opportunities.
By combining strategy with active, ongoing support, my services are aimed at helping your IT business navigate the European or US market and thrive over the long term.
Business Development & GTM Strategy
I design tailored business development strategies for IT startups and SMEs aiming to enter the European or US market. My approach identifies
opportunities and creates a clear roadmap to help ensure your market entry is strategically sound and aligned with your business goals.
Local Partnerships for Sustainable Growth
Building strong partnerships is essential for success. I help you find and establish connections with trusted local distributors and partners that align with your business goals and can drive sustainable growth.
Maximize your reach with Industry Fair Support
Maximize your presence at industry fairs and trade shows with my comprehensive support. From organizing your stand to engaging visitors and following up with potential partners, I can turn events into real business opportunities for you.
Localized
Marketing for Effective Market Entry
I offer tailored marketing support aligned with your business goals, helping you develop strategies and campaigns that resonate with your target audience. From digital marketing to localized efforts, I collaborate with you to enhance your business development and sales approaches.
Hands-On Sales Support
and Sales Representation for New Markets
I work closely with your team to directly assist with sales efforts. From prospecting to closing deals, I provide hands-on support to help you secure customers and grow your business in Europe or the US.
Customer-Focused Account Management for Lasting Client Relationships
Nurture your client relationships with ongoing account management services. I help you maintain strong connections with your European or US clients, helping ensure long-term satisfaction and continued growth.
Outsourcing your expansion efforts to a local expert like me allows your company to save valuable time and resources. Acting as your "first outsourced employee" in Europe or the US, I help you navigate the complexities of market entry, reduce risks, and leverage local knowledge for faster, more efficient growth. Instead of building an internal structure from scratch, you can immediately tap into my extensive network and experience in the European or US market.
Insights from Industry Experts on Business Development and Market Entry
Check out this video about the topic why local experts and relationships are crucial for international business success
and an interview the podcaster Joey Pinz
did with me on the topic
Entering Europe:
A Guide for Tech Companies
and this fun excerpt from my Webinar
I presented to the
United Nations spouses in New York City
together with
Germany: Europe’s Strongest Economy – And Lucky for You, I’m German
Germany ranks as the third-largest economy in the world after the United States and China, making it Europe’s economic powerhouse. This market strength, combined with Germany’s central location, offers unparalleled access to the broader European Union, providing a large consumer base for businesses aiming to expand across Europe.
Key Advantages of the German Market
Large Sales Market: Germany’s position as Europe’s largest economy and a top global player makes it a vast and lucrative market for tech companies.
Central Location: Situated in the heart of Europe, Germany serves as a strategic gateway, giving companies immediate access to the EU’s ≈500 million consumers.
Strong Industrial Base: Germany’s well-established industrial landscape, particularly in automotive, chemicals, and engineering, fosters a significant demand for digital transformation, creating a fertile environment for software, AI, and cloud solutions.
As a native German with extensive experience in international IT business development, I bring valuable local insights and a deep understanding of German business culture. My established network and strategic approach provide the competitive edge needed to succeed in this dynamic and influential market.
Source: https://kpmg.com/de/en/home/insights/overview/economic-key-facts-germany.html
Guiding Your IT
Business Development to
Success in Europe or the US
I provide hands-on support to help IT businesses expand into European or US markets, focusing on growing sales and building strong relationships. Whether you're navigating new markets, setting up key partnerships, or increasing your visibility at industry fairs or other platforms, I’m involved in every step. With my experience across Europe and the US + knowledge of the IT sector, I offer practical strategies to help your market entry lead to real growth. From sales support to helping you build lasting client connections, I work closely with you to drive your business forward in Europe or the US.
I understand your challenges, and I’m here to help you overcome them.
My path began in the innovative hub of Silicon Valley, where I honed my skills in bridging diverse business cultures. From managing international sales in London for a leading US cybersecurity firm to developing client success strategies at SAP in Germany, I’ve gained the expertise needed to help IT companies like yours thrive in new markets. Now, I’m ready to leverage this experience to support your expansion to Europe or the US.
Your Challenges, my Expertise in Business Development:
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Breaking into Competitive Markets with Strategic Lead Generation: European markets are diverse and competitive. I’ll work with you to craft a value proposition that resonates locally and helps you stand out.
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Building Strong Local Partnerships for Effective Business Development: Finding the right distributors and local partners is key to successful market entry. I’ll help you identify and connect with partners who align with your business goals and can drive your growth. Beyond the initial connection, I also offer account management services to help your new business relationships continue to thrive and deliver long-term value.
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Hands-On Sales Support to Drive Customer Acquisition: Entering new markets requires more than strategy—it demands action. I provide hands-on sales support, working directly for you to approach potential clients, present your offerings and build relationships that lead to growth.
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Maximizing Event Impact through Targeted Lead Generation: Participating in industry fairs is essential, but making an impact requires careful planning. I’ll organize your stand, help attract the right visitors, and provide follow-up support to convert leads into valuable partnerships.
German ex-SAP award winning global business developer with an M.A. in Intercultural Communication
About me
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Proven Track Record in Sales and Business Development: With a decade of experience in International Sales and Marketing, my career spans from dynamic start-ups to globally renowned corporations like Ferrero or SAP with a client portfolio of 1,2 Mio. ARR value and a Top Performer award.
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Strong IT Background with Focused B2B Expertise: Having spent the majority of my career in IT, I’m intimately familiar with the specific challenges and demands of these industries. This focus allows me to deliver highly relevant insights and solutions that are tailored to your business's needs.
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German Expertise with a European Perspective: As a native German with a strong professional background across Europe, I have firsthand knowledge of the diverse business landscapes in countries like Germany, one of Europe's largest economies. My insights into local business practices help you navigate market entry more effectively, while my extensive network supports your growth throughout the continent.
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Extensive Global Experience for Successful International Expansion: Having worked across major markets like the UK, US, Spain, and Germany, I understand how to adapt strategies for different cultures and business environments.. My M.A. in Intercultural Communication and B.A. in Modern Languages, Culture, and Business equip me with the expertise to navigate and strategize effectively in global markets.
what my clients say
Sandra from glocled demonstrates a remarkable ability to tailor strategies that not only resonate with diverse cultural audiences but also align seamlessly with my overarching business objectives. Her approach is not just strategic but also empathetic, ensuring that my communication is not only effective but also culturally attuned. Her expertise has significantly enhanced the effectiveness of my business services, particularly in the areas of international communication and presentation strategies. I am deeply appreciative of the level of detail and thoughtfulness Sandra brings to each project, which has resulted in a great impact on my global outreach. I extend my sincere gratitude to Sandra for the exceptional work she has delivered thus far and am excited about continued, productive collaborations in the future.
Collaborating with glocled has been a game-changer!
The challenges and opportunities that come with expanding into new markets are often underestimated or misjudged, even by large and experienced companies.
From the outset, we have seen ourselves not as a company with just one "home" market, but rather as a company that aims to operate flexibly and globally.
This makes glocled and their work an integral part of our plans to implement the best possible strategy.
With the tools and expertise provided to us, we have gained a solid understanding of the relevant target markets and know precisely which cultural aspects to consider when presenting our company.
The goal of standing out clearly from the myriad of existing products and establishing our company as a recognized brand in the smartwatch industry has come one step closer as a result.
Obviously, I needed
someone being able to understand
my roots, my background, my culture,
my country.
And here she is, here she came in my life up front like saying I could support you for your clients (…) I thought she could be really fantastic for working with me in my team for my Social Media. And now she’s just handling everything, I’m really happy about it!
She’s the bridge I needed, to know about what I like about France, about Germany but just like things I could not have time to do anymore. I’m really happy to have met her, I can only warmly recommend.
Thank you so much, Sandra!
Proudly
supported by:
An initiative that aims to empower women entrepreneurs through visibility and networking to promote economic growth, innovation and social equality.
It is guided by Goal #5 of the UN 2030 Agenda and aims to achieve gender equality by 2030.
YBG Hessen is funded by European funds, the Regional Development Fund ERDF and supported by the Hessian Ministry of Economics, Energy, Transport and Housing.
