Your tech company's
business development in Europe or the us – From Go to Market Strategy to Sales rep
Leverage our local European expertise infused with our Silicon Valley mindset.
award-winning client success manager
ex-sap
native german cosmopolitan
10+years of experience
M.A. Intercultural communication
In today’s global economy, IT companies face the challenge of not just expanding to Europe or the US, but doing so strategically and effectively from day one. Markets like Germany, the US, and the UK are highly competitive and dynamic—success requires a deep understanding of both the market landscape and effective business strategies.
Our services combine extensive experience in global IT business development with market-specific insights to address the challenges of entering new regions.
Serving as a single point of contact for strategic growth, the focus is on driving customer acquisition, managing market complexities, and building a foundation for sustainable success in competitive international markets.
AS A tech COMPANY, Do you find it challenging to
Drive Sales Abroad?
...compete effectively with local brands in foreign markets?
...determine the right strategy without local expertise in new markets?
...actively drive sales and secure customers in Europe or the US?
...manage the high financial risks of market expansion?
...identify which international markets are most viable for your business?
...maximize your impact at local trade shows in Europe or the US?
Guiding Your IT
Business Development to
Success in Europe or the US
We provide a unique blend of strategic business development and hands-on support for IT companies expanding to Europe or the US. From crafting tailored market entry strategies to actively engaging in sales and marketing activities, we help position your business for success in these competitive markets. For clients needing leadership support, we can also act as a fractional CMO, providing strategic guidance and execution.
In addition to strategy, we collaborate with your team on practical tasks like providing direct sales support and managing key client relationships. This hands-on involvement is designed to help drive real results and support sustained growth.
We also offer comprehensive support for trade shows, from organizing your stand to engaging potential clients and managing follow-ups, giving you the tools to turn event participation into valuable business opportunities.
By combining strategy with active, ongoing support, our services are aimed at helping your IT business navigate the European or US market and thrive over the long term.
Insights from Industry Experts on Business Development and Market Entry
Check out this video about the topic why local experts and relationships are crucial for international business success
and an interview the podcaster Joey Pinz
did with our CEO on the topic
Entering Europe:
A Guide for Tech Companies
and this fun excerpt from a Webinar
our CEO presented to the
United Nations spouses in New York City
together with
Outsourcing your expansion efforts to local experts like us allows your company to save valuable time and resources. Acting as your "first outsourced employee" in Europe or the US, we help you navigate the complexities of market entry, reduce risks, and leverage local knowledge for faster, more efficient growth. Instead of building an internal structure from scratch, you can immediately tap into our extensive network and experience in the European or US market.
Germany: Europe’s Strongest Economy – And Lucky for You, we are German
Germany ranks as the third-largest economy in the world after the United States and China, making it Europe’s economic powerhouse. This market strength, combined with Germany’s central location, offers unparalleled access to the broader European Union, providing a large consumer base for businesses aiming to expand across Europe.
Key Advantages of the German Market
Large Sales Market: Germany’s position as Europe’s largest economy and a top global player makes it a vast and lucrative market for tech companies.
Central Location: Situated in the heart of Europe, Germany serves as a strategic gateway, giving companies immediate access to the EU’s ≈500 million consumers.
Strong Industrial Base: Germany’s well-established industrial landscape, particularly in automotive, chemicals, and engineering, fosters a significant demand for digital transformation, creating a fertile environment for software, AI, and cloud solutions.
As a native German with extensive experience in international IT business development, we bring valuable local insights and a deep understanding of German business culture. Our established network and strategic approach provide the competitive edge needed to succeed in this dynamic and influential market.
Source: https://kpmg.com/de/en/home/insights/overview/economic-key-facts-germany.html
German ex-SAP award winning global business developer with an M.A. in Intercultural Communication
Meet our CEO
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Proven Track Record in Sales and Business Development: With a decade of experience in International Sales and Marketing, my career spans from dynamic start-ups to globally renowned corporations like Ferrero or SAP with a client portfolio of 1,2 Mio. ARR value and a Top Performer award.
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Strong IT Background with Focused B2B Expertise: Having spent the majority of my career in IT, I’m intimately familiar with the specific challenges and demands of these industries. This focus allows me to deliver highly relevant insights and solutions that are tailored to your business's needs.
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German Expertise with a European Perspective: As a native German with a strong professional background across Europe, I have firsthand knowledge of the diverse business landscapes in countries like Germany, one of Europe's largest economies. My insights into local business practices help you navigate market entry more effectively, while my extensive network supports your growth throughout the continent.
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Extensive Global Experience for Successful International Expansion: Having worked across major markets like the UK, US, Spain, and Germany, I understand how to adapt strategies for different cultures and business environments.. My M.A. in Intercultural Communication and B.A. in Modern Languages, Culture, and Business equip me with the expertise to navigate and strategize effectively in global markets.
what our clients say
Sandra from glocled demonstrates a remarkable ability to tailor strategies that not only resonate with diverse cultural audiences but also align seamlessly with my overarching business objectives. Her approach is not just strategic but also empathetic, ensuring that my communication is not only effective but also culturally attuned. Her expertise has significantly enhanced the effectiveness of my business services, particularly in the areas of international communication and presentation strategies. I am deeply appreciative of the level of detail and thoughtfulness Sandra brings to each project, which has resulted in a great impact on my global outreach. I extend my sincere gratitude to Sandra for the exceptional work she has delivered thus far and am excited about continued, productive collaborations in the future.
Collaborating with glocled has been a game-changer!
The challenges and opportunities that come with expanding into new markets are often underestimated or misjudged, even by large and experienced companies.
From the outset, we have seen ourselves not as a company with just one "home" market, but rather as a company that aims to operate flexibly and globally.
This makes glocled and their work an integral part of our plans to implement the best possible strategy.
With the tools and expertise provided to us, we have gained a solid understanding of the relevant target markets and know precisely which cultural aspects to consider when presenting our company.
The goal of standing out clearly from the myriad of existing products and establishing our company as a recognized brand in the smartwatch industry has come one step closer as a result.
Obviously, I needed
someone being able to understand
my roots, my background, my culture,
my country.
And here she is, here she came in my life up front like saying I could support you for your clients (…) I thought she could be really fantastic for working with me in my team for my Social Media. And now she’s just handling everything, I’m really happy about it!
She’s the bridge I needed, to know about what I like about France, about Germany but just like things I could not have time to do anymore. I’m really happy to have met her, I can only warmly recommend.
Thank you so much, Sandra!
Proudly
supported by:
An initiative that aims to empower women entrepreneurs through visibility and networking to promote economic growth, innovation and social equality.
It is guided by Goal #5 of the UN 2030 Agenda and aims to achieve gender equality by 2030.
YBG Hessen is funded by European funds, the Regional Development Fund ERDF and supported by the Hessian Ministry of Economics, Energy, Transport and Housing.
