From A to Z: discover these helpful keywords when going global
Expanding your reach might seem like falling into the void. Especially when you are a small company that wants to spread their messages...
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glocled
- 3 min
Is fear universal?
Fear is an emotion that has been deeply ingrained for many centuries and felt by many humans across the world. We feel fear when we are...
glocled
- 3 min
Unlocking the power of local community management
Nowadays, more and more companies want to expand their reach across borders. And when a business or organisation wants to go global, it...
glocled
- 2 min
Beyond borders: Nintendo and their localization
When going global, companies tend to opt for localization. Because thanks to localization, it is more efficient to advertise products or...
glocled
- 2 min
Unveiling the Cultural Kaleidoscope: Explore the GLOBE Project's Data Dimensions
Culture is a large word. It has many definitions. When we talk about culture, we often relate it to music, art, literature… Of course,...
glocled
- 2 min
Beyond Borders: Unleashing the Power of Culture in Visual Content
We often say that text is important when creating content for Social Media Marketing. But the visual is as important as the caption of...
glocled
- 2 min
How to build trust in local communities through Social Media Marketing
Social Media is used more and more by many people nowadays, to simply communicate or advertise a product or service on it. Consumers are...
glocled
- 3 min
How McDonald’s changed colors to fit countries’ norms
Colors are very much present in our daily lives. They will influence many of our choices and they take a huge place in making decisions:...
glocled
- 2 min
How can storytelling help you get a higher engagement rate?
Who here didn’t spend so many hours reading a book late at night? Or simply stopped scrolling on Social Media to read about an exciting...
glocled
- 2 min
How can communication differ across various countries?
When it comes to international business, what is one of the most important aspects? Communication. It is very important to be able to...
glocled
- 2 min
Is targeting one specific group really effective?
When going global, it is essential to connect with a lot of communities, and not just one. You could think that speaking to one general...
glocled
- 2 min
Is humor a universal marketing tool?
Incorporating humor in your marketing posts sounds like a good idea. Because who wouldn’t love to put a smile on someone’s face? But can...
glocled
- 2 min
Why doing it the complicated way when simple is possible?
We are sure that back in time you all had an alarm clock, an mp3 player, a camera and/or a landline phone… and each object had its own...
glocled
- 3 min
Applying our 4 pillars to win an “Emily in Paris” deal
Today’s topic – a very interesting one – is dedicated to the series “Emily in Paris”. We could talk about the French stereotypes...
glocled
- 2 min
Happiness is the best reward when fulfilling your target persona’s needs
(When) glocled gets philosophical… For the occasion of this Monday´s International Happy day, the topic today is about happiness and...
glocled
- 3 min
Community: a concept so simple, yet so complicated.
We all know what "community" means. But what does it TRULY mean? A community is, by definition “a group of people with shared values and...
glocled
- 2 min
When openness brings innovation and new marketing opportunities
You are an innovative company looking for a new market? Innovation is part of your company culture and you want to make it flourish...
glocled
- 2 min
Sending a message is good, being sure it is understood is better.
The globalization and booming of Social media has brought new ways of promoting at a much wider scale. Today, marketing is more...
glocled
- 3 min
Why bringing back the SOCIAL in Social Media is more crucial than ever
Did you know that the number of social media users represents more than 58 percent of the world’s total population? And it is still...
glocled
- 2 min
Is Culture measurable?
Culture is a complex concept and different across the globe. This could be confusing for any of you who want to interact with people...
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