Building strong partnerships with local businesses and experts is one of the most effective strategies for overcoming...

Expanding into Europe is a goal for many tech startups, and for good reason.  With an $18 trillion (1) economy, the European Union offers...

When going global, companies tend to opt for localization. Because thanks to localization, it is more efficient to advertise products or...

Culture is a large word. It has many definitions. When we talk about culture, we often relate it to music, art, literature… Of course,...

Colors are very much present in our daily lives. They will influence many of our choices and they take a huge place in making decisions:...

When it comes to international business, what is one of the most important aspects? Communication. It is very important to be able to...

Incorporating humor in your marketing posts sounds like a good idea. Because who wouldn’t love to put a smile on someone’s face? But can...

(When) glocled gets philosophical… For the occasion of this Monday´s International Happy day, the topic today is about happiness and...

You are an innovative company looking for a new market? Innovation is part of your company culture and you want to make it flourish...

The globalization and booming of Social media has brought new ways of promoting at a much wider scale. Today, marketing is more...

Should a company better differentiate their marketing measurements or is a standardized approach the better way to go?