Are you ready to take your startup to the next level and succeed in international markets?
My 6-week summer program is designed specifically for startups like yours, aiming to boost global success by overcoming common challenges faced in international expansion.
Join me in transforming your startup into a global powerhouse!
Do local competitors seem to have an unfair advantage in their home markets?
Compete effectively with local brands in foreign markets.
Struggling to tweak your offerings to suit different cultural tastes?
Adapt products/services to meet diverse international standards and preferences
Unsure which markets present the best opportunities for your startup?
Find the best international markets for your business
Feeling overwhelmed by the sheer complexity and options available for global growth?
Respond to the pressure of international expansion and determine where and how to start
Do these struggles
sound familiar to you?
Is it difficult to gain trust and recognition in new markets?
Build a trustworthy brand in unfamiliar international markets
Are you worried about making costly mistakes due to cultural misunderstandings?
Navigate the risks of miscommunication and cultural faux pas
Expert Insights on Global Marketing with
“It’s not necessary and not wise that everything is done in the headquarters.”
These words from Sven Kretzschmar, the initiator behind the Global Marketing Department at HiPP Group, hit the nail on the head in our recent discussion.
I had the incredible opportunity to sit down with Sven, who has an impressive track record of over ten years as the Head of International Marketing, managing more than 60 foreign markets.
In our interview, Sven shared some fascinating and concrete examples of how cultural relevance is critical in different regions.
About the program
WEEK 1
STATUS QUO AND GOAL SETTING
Assess your current position and define clear, actionable goals for your international expansion
MARKET RESEARCH & VIABILITY
Conduct thorough market research to identify and evaluate potential international markets
WEEK 3
INTERCULTURAL TEAMS AND LEADERSHIP
Develop skills to lead and manage diverse, intercultural teams successfully
WEEK 5
BASICS OF INTERCULTURAL COMMUNICATION
Understand the fundamentals of communicating effectively across different cultures.
WEEK 2
CULTURAL ADAPTATION
Learn how to adapt your products and services to meet diverse cultural standards and preferences
WEEK 4
STRATEGIC PLANNING
Create a comprehensive, strategic plan for entering and thriving in international markets
WEEK 6
What you'll get
EXPERT GUIDANCE
Learn from an international expert with experience working with startups and giants like SAP and Ferrero.
ACTIONABLE STRATEGIES
Develop practical strategies specifically tailored to your startup’s needs.
CULTURAL INSIGHTS
Deepen your understanding of various cultural norms and business practices.
WEEKLY EXERCISES
Receive weekly exercises to reinforce learning and apply new skills immediately.
MARKET INTELLIGENCE
Identify and evaluate the best international markets for your business, ensuring you invest resources wisely.
GLOBAL CONFIDENCE
Equip yourself with the knowledge and skills to expand globally with confidence.
After successfully completing the program, you'll receive a badge to proudly display on your website. This badge serves as a testament to your commitment to excellence in international business and your readiness to thrive in global markets.
Why brag about completing this program?
Credibility: Demonstrate your startup's dedication to mastering the complexities of international expansion.
Expertise: Highlight your enhanced skills in cultural adaptation, market research, and strategic planning.
Trust: Build trust with potential international partners and clients by showcasing your preparedness and understanding of diverse markets.
Competitive Edge: Set yourself apart from competitors by proving you’ve been trained by an expert with real-life insights and practical strategies.
Cultural Respect: Show your commitment to respecting and valuing intercultural topics, proving that your business appreciates the importance of cultural sensitivity in global markets.
Displaying this badge signals to the world that your startup is ready and capable of making a significant impact on the international stage. Ready to show off?
meet your expert
Welcome to Sandra's world, where dreams of global business expansion merge with the vibrant heartbeats of local cultures. Her journey began in Silicon Valley, a hub of innovation, where she discovered her role as a bridge between different cultures and business landscapes. With a solid background in Intercultural Communication and International Business Studies, she has worked with a diverse array of companies, from energetic startups to established giants like SAP and Ferrero. Her real-life insights and practical strategies are designed to help your startup thrive in new environments, facilitating successful and impactful international expansion.
Some references
Sandra from glocled demonstrates a remarkable ability to tailor strategies that not only resonate with diverse cultural audiences but also align seamlessly with my overarching business objectives. Her approach is not just strategic but also empathetic, ensuring that my communication is not only effective but also culturally attuned. Her expertise has significantly enhanced the effectiveness of my business services, particularly in the areas of international communication and presentation strategies. I am deeply appreciative of the level of detail and thoughtfulness Sandra brings to each project, which has resulted in a great impact on my global outreach. I extend my sincere gratitude to Sandra for the exceptional work she has delivered thus far and am excited about continued, productive collaborations in the future.
Collaborating with glocled has been a game-changer!
The challenges and opportunities that come with expanding into new markets are often underestimated or misjudged, even by large and experienced companies.
From the outset, we have seen ourselves not as a company with just one "home" market, but rather as a company that aims to operate flexibly and globally.
This makes glocled and their work an integral part of our plans to implement the best possible strategy.
With the tools and expertise provided to us, we have gained a solid understanding of the relevant target markets and know precisely which cultural aspects to consider when presenting our company.
The goal of standing out clearly from the myriad of existing products and establishing our company as a recognized brand in the smartwatch industry has come one step closer as a result.
Obviously, I needed
someone being able to understand
my roots, my background, my culture,
my country.
And here she is, here she came in my life up front like saying I could support you for your clients (…) I thought she could be really fantastic for working with me in my team for my Social Media. And now she’s just handling everything, I’m really happy about it!
She’s the bridge I needed, to know about what I like about France, about Germany but just like things I could not have time to do anymore. I’m really happy to have met her, I can only warmly recommend.
Thank you so much, Sandra!
In a nutshell
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Duration: 6 weeks of intensive, hands-on learning
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Focus: Tailored strategies for international market entry and growth
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Format: Weekly workshops, expert talks and interactive sessions
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Key Benefits: Practical insights, cultural adaptation skills and actionable plans
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Price: 2.770€ for the entire program