Today’s topic – a very interesting one – is dedicated to the series “Emily in Paris”.
We could talk about the French stereotypes presented in the TV show or Emily’s Marketing campaigns. But we won’t, or at least not today.
First and foremost, let us explain to you the context we‘re about to dive in. At the beginning of season three, McDonald’s was looking for a French Marketing team. The idea was to launch a new product into the French menu: the McBaguette, which is made of the typical French baguette. The main character of the show made a pitch to get the deal with the fast-food chain.
At glocled, we wanted to show you what we would have done to win this deal. And in order to do that, we will use the four pillars from our transformation model: competitor analysis, real-time data, cultural studies and translation by native speakers.
Competitor analysis
A crucial first step is to conduct a competitor analysis to determine how the competitors of the brand in France are present on Social Media. It is an important step because it will allow us to observe how they are using Social Media and how they are engaging with their community. Then, we can establish a Social Media strategy for the brand.
Real-time data
What we would do is to constantly check what the new trends in France are in order to not fall behind. Trends differ a lot for each country and that is why with real-time data we will know what trends to use to promote the McBaguette on every Social Media platform.
Cultural studies
To introduce this new product on Social Media, it is essential to conduct cultural studies. Taking cultural studies of the local market as a basis will help to know more about cultural peculiarities in France and thus allow us to establish true connections with the community. This pillar is important in order to know how to transform your content depending on the culture of the target markets and also how to approach your audience.
Native speakers
When doing international Marketing on Social Media, it is important to speak the language of the market. It provides better communication with the community. At glocled, we think that working with native speakers is essential. So, in order to introduce the McBaguette, speaking French to French people on Social Media is important. This way, the audience will have a better understanding of the offer and it will be easier to engage with them. After glocled transformed the content based on the pillars mentioned above, the native speakers will translate it.
Of course, this idea to promote this new product on Social Media is one out of many, but we thought it would be interesting to play the game and see how glocled would try to win this deal!
Now, do you remember how it all started? McDonald’s was looking for a French agency for this deal. But actually, there is an easier way. At glocled, we believe it is not even necessary to look for a local agency in every market. We are happy to be the missing puzzle between a company and their audiences abroad because of our intercultural expertise. Scalability at its finest.
So, if you liked our transformation approach using our four pillars and you want to know more about them, do not hesitate to contact us. Let’s get glocled!
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