Nowadays, more and more companies want to expand their reach across borders. And when a business or organisation wants to go global, it means that they will have multiple local target markets around the world.
Then, it can become complicated to manage all of your communities. And especially, if they are from across the globe. Because your audiences won’t have the same preferences, interests or needs.
That is why it is important to do individual community management for each of your local target markets.
What is community management?
But before explaining why local community management is essential, let’s go back to the basics. Community management is the practice of engaging with a group of individuals that show some sort of an interest towards your brand. Community management means liking your audience's comments, replying to their messages and asking them questions in order to engage and interact.
This plays a crucial role in facilitating communication and building true relationships. It is the bridge between your communities and your company. It can ensure that the concerns and feedback of your community members are heard and addressed.
And by doing efficient and effective community management, you will be able to create a place where each of your audiences feel valued and connected.
The main benefits of local community management
Now to the local part on a global scale: Adding local community management to your Social Media strategy will have a great impact on your brand. It brings a multitude of benefits with it: higher engagement rate, customer loyalty, trust, global success…
Avoid cultural offences and lean more towards cultural sensitivity
When you go global, it is crucial to have local community managers. Because first and foremost, they will help to bridge cultural gaps between your brand and your local audiences. When including local community managers you will also be able to learn more about your local communities, since you will gain more knowledge of their cultural values. By taking cultural nuances into consideration when interacting with your local communities, you will better embrace cultural values and customs from each of your markets. It will allow you to tailor your products or services accordingly for your audiences.
More efficient communication
Local community managers will also help you greatly with the languages of your target markets, which will make the communication between you and your communities smoother. They can assure seamless communication. Since communication is really essential for a company, this is a benefit that should not be put aside. Local community managers will be the fastest bridge between your brand and your local markets.
Nurturing engagement
By knowing the languages of your market, the community managers will be more efficient in engaging with your audiences. They will be able to interact and engage with your local communities more effectively. They can like, comment and reply to their messages, since they will know their languages. It will definitely boost your engagement rate abroad.
Beneficial for crisis management
Moreover, they can resolve issues or negative feedback that your communities address on Social Media, which can be very beneficial for your company in the long run. Since they will speak the same language as your local audiences, it will be much easier to understand their complaints and sort them out.
As you can see, local community management is crucial for a brand, even more if they want to develop their business abroad. But at glocled, we know that it can sometimes be hard to incorporate local community management into your strategy or hire local community managers for each market, even more so if you are a small company.
That is why, in addition to our intercultural consulting services and content transformation, we offer local community management. So do not hesitate to book a free orientation meeting with us, if you want more information and take your company to the next level! Ready to get glocled?
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