Did you know that the number of social media users represents more than 58 percent of the world’s total population?
And it is still continuing to increase…
With the boom of Social Media for almost two decades and its exponential rise, its reach has become more than essential for companies that want to advertise their brand.
Social media is at first an online platform that enables users to create communities and share content (informations, videos, ideas…).
Let’s also have a look at a basic definition:
“Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.”
Now, in order to achieve this connection with your audience the common concept in marketing of creating a target persona builds the foundation. You want to make sure to understand your audience and meet their interests in order to build a connection at the end of the day, right?
However, with globalization coming into play (not only happened yesterday) the question arises:
How can you actually still connect with your audiences around the world? It is no big news that there are local peculiarities such as different languages, values, cultures and trends in your potential markets abroad. And, at the end of the day, you want to make sure to fulfill the whole concept of Social Media still:
Gain Followers
The goal here is to get the attention of users on the platform and make them curious about what the brand is about, what they would earn by following you.
Build Communities
Thanks to your followers and the image your brand reflects, you can create communities sharing the same interests which builds a strong connection with each other.
Engage with your communities
To keep followers among the communities or even attract new ones, it's important to engage with them through many formats such as new product advertisements, educational or entertaining content…
And what is the foundation for that? The SOCIAL part, obviously:
Simple and lean
Make it simple and authentic to be understandable and efficient in your communication with users.
Opportunity
Social media is one of the best ways to truly connect with people and share what matters to you. You can reach people from all over the world with this medium. Take that chance!
Community
When sharing the same values and interacting with each other beautiful things can happen, right? That’s basically the idea of creating a community while being social.
Information
Social media is a place of sharing and interactions. This is great for your company to convey its ideas but you should not be totally reserved towards others. Listen to your followers and interact with your community.
Appealing
No question. Your content should be engaging, so that your followers have a reason to keep following you and basically can’t wait for new content coming from you to share with them.
Local
Last but not least, followers come from all over the globe and therefore cross-cultural approaches are needed to understand them better. This is necessary if you want to get closer to them, to understand their needs and create efficient marketing strategies on a local and global scale.
Therefore, we at glocled believe that it is more crucial than ever to have your Social Media content transformed in order to truly connect with your local communities globally. Let’s not forget about the SOCIAL in Social Media. You want to engage with people and build a mutual connection. All of the effort you put into coming up with a target persona in your home country does NOT work globally anymore if you want to achieve what Social Media is all about – that is our profound opinion.
So, if you would like to do Social Media Marketing the proper way in all of your markets abroad come talk to us. We would be more than happy to connect you with your local communities globally.
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